HOTEL HIGHLIGHT: The Standard London

Housed in the former Camden Town Hall Annex in London’s thriving King’s Cross neighbourhood, the 1974 Brutalist building has been meticulously restored and sets the perfect stage for The Standard’s first hotel outside America.

The hotel has 266 rooms in 42 unique styles ranging from Cosy Core rooms to terraced suites with outdoor bathtubs overlooking St Pancras station.

“The Standard London has made quite an impression in the few weeks it has been open. It’s Shawn Hausman interiors look expectedly remarkable”, said Sarah Bush, Director of The Travel Authority Group.

Shawn Hausman first made his name by overseeing the creative direction of Area, the most experimental, outlandish, art-plus-fashion, uptown-meets-downtown nightclub of 80s New York City. Since the early 90s, his eponymous design company has brought a uniquely idiosyncratic approach to the interiors of The Standard hotels in the US.

One striking feature of The Standard London’s exterior is its bright red external elevator.

“In one sense it’s like this lipstick, moving up the front of the building. The red is an acknowledgement of London buses and also a contrast to the concrete building. It was intended to not be a subtle thing, said Hausman.

All rooms feature huge TVs, Bang & Olufsen Bluetooth speakers, bathrobes, custom bath amenities, 24-hour gym access, mini bar, 24-hour room service, and complimentary Wi-Fi.

Executive Chef Adam Rawson’s street facing bar, Double Standard, offers lunch, happy-hour and casual drinking and dining, while Rawson’s garden restaurant, Isla, serves a seasonally-driven, coastal inspired menu.

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