In what the airline claims is the biggest ever overhaul to its loyalty program, Qantas Frequent Flyers will soon pay significantly less fees for international reward flights, have access to more seats, and enjoy more rewards for earning points on the ground.
The changes represent a $25 million investment, and are designed to improve how members are recognised and rewarded as well as how they earn and redeem points.
“The changes are significant, with a number of benefits”, says The Travel Authority Group’s Managing Director, Peter Hosper.
“For example, redemption fees are down by up to 50%, and fewer Qantas Points will be needed to book an International economy seat. And across the board more redemption seats will be made available. You will, however, need more points to secure a redemption seat in premium economy, business and first. And more points to upgrade, too”, noted Hosper.
Here are some sample changes to the program:
The major initiatives, to be rolled out to members over the next 12 months, include:
- Adding more than 1 million extra reward seats available annually on Qantas and new partner airlines.
- Cutting carrier charges and fees by up to 50% on international bookings.
- Changing the points required for reward seats on domestic and international flights including an up to 10% reduction in the number of points required for international economy Classic Reward seats.
- Increasing the points required for upgrades and Classic Reward seats in premium cabins.
- Creating a new tiered Points Club for members who earn most of their points through on-the-ground transactions.
- Introducing Lifetime Platinum status, the ultimate recognition for the airline’s most loyal flyers.
Lifetime Platinum launches in August this year. Eligible members who earn over 75,000 Lifetime Status Credits will enjoy the benefits of Platinum Status for life, regardless of how often they fly.
New to the mix: a Qantas Points Club to recognise members who earn most or all of their points on the ground as ‘frequent buyers’ rather than frequent flyers.
Qantas Group CEO Alan Joyce said the changes are about strengthening Qantas Frequent Flyer to keep delivering for its almost 13 million members.
“We know the majority of our members want to use their points to take a dream trip overseas, so we are adding more reward seats including First, Business and Premium Economy, to places like London, Los Angeles, Tokyo and Singapore as well as slashing carrier charges.
“While the points required for business class seats on international and domestic flights will increase slightly, it is the first increase in 15 years and the product has improved a lot in that time”, he said
Qantas Loyalty CEO Olivia Wirth said they conducted extensive research into the habits and behaviours of frequent flyers to create a program that brings value to all types of members.
“There’s a lot about the Qantas Frequent Flyer program that our members tell us they love but there are also areas of the program that have increasingly come under pressure as a result of rapid expansion. What we’re announcing today is all about investing more into the heart of our program, the member experience,” Ms Wirth said.
A full breakdown of the program changes, including interactive tables showing the before-and-after pricing and new reward seat options on partner airlines is available HERE.
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