We love an good hotel opening, so you can imagine how we feel about a flurry of four of them in Melbourne.

With the recent announcement that Quincy Hotels will debut in Melbourne early next year, TFE (Toga Far East) Hotels is busy with a string of new hotel openings across the city.

TFE Hotels’ Chief Executive Officer, Antony Ritch says its four new hotel openings were a positive step forward for Victoria’s tourism industry after a very challenging year.

“Melbourne is one of the world’s great cities and we’re excited about its future,” he said.



First off the block, Vibe Melbourne opened its doors on one of the world’s most celebrated CBD blocks, on the corner of Flinders and Queen Street. The hotel is perfectly positioned within walking distance of everything Melbourne is famous for – art, culture, coffee, shopping, food, festivals and sport.

Opened: April 2020


Adina Melbourne Southbankis already making headlines for its uber ‘green’ credentials. The apartment hotel is also wrapped in a head-turning curved ‘glass curtain’ façade, including rooms with floor-to-ceiling views across the Yarra River, to Melbourne’s CBD in the north, or Port Philip Bay to the south.

Opened: 9 November 2020


Adina West Melbourne will deliver a Zen-style urban experience as part of a $350 million luxury mixed-use precinct in Melbourne’s blossoming inner-city fringe. West End features 2,000sqm of Zen gardens, an on-site supermarket, 24/7 gym, coffee roastery, 10 eclectic eateries and a private outdoor retreat complete with a 25m lap pool, plunge pool and spa pool.

Opened: 4 December 2020


Finally, the debut of Australia’s most exciting new hotel brand straight out of Singapore, will see Quincy Melbourne open on Flinders Lane. The hotel itself features distinctive interior design, three signature food experiences, a rooftop pool with views of Melbourne CBD, and exclusive club levels and lounge access. Sensory experiences and an innovative approach to room service are just some of the finer things that guests can expect to see when the brand-new hotel Quincy Melbourne opens.

Opening: First quarter 2021

Ritch said TFE would continue to make investments like these, because they believe in the strength and resilience of the Australian market in the long term.

“When it comes to our development pipeline, we’re immensely proud to create showpiece properties that continue to evolve our brands into experiences where our guests are fully immersed in the local neighbourhood,’ said Ritch.

“And we look forward to seeing more Australians travel as it is safe to do so,” he added.

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